With the new year upon us, our hope is that all of our nonprofit clients will thrive in 2016, fulfilling their organizational mission and impacting their communities. As attorneys, we understand the importance of legal compliance for an organization’s mission, governance, and success. The following is a list of ten critical legal areas that may impact nonprofit organizations in 2016. Resolve to address them throughout the year, especially any deficiencies that warrant further action.
2. Use Social Media Well. Social media is a powerful tool for many nonprofits. Continual improvements can help promote an organization’s mission and nurture its good reputation. Unfortunately, many nonprofits fail to take the time to understand how copyright and trademark laws govern their use of photos, videos, or other media in their posts. In using social media, nonprofits need to teach their workers how to identify and comply with applicable copyright or trademark restrictions, for which a license or other protection may be needed. Nonprofits should also consider individual privacy interests related to posts and obtain consents or provide other disclosures as warranted prior to posting information about beneficiaries, donors, or others. Finally, nonprofits should take steps to protect their reputations by developing a procedure or policy that ensures employees and volunteers refrain from using the organization’s social media for disparaging comments or to express views contrary to the mission.