Four Tips for Creating Effective Nonprofit Communications

From their inception, nonprofit organizations have been the nation’s micro-level problem solvers, providing direct social services to marginalized and vulnerable populations impacted by social and economic disparities. With the rise of digital media, nonprofits have extended their influence into the public advocacy arena, using their content to raise awareness of pressing social issues. Here are several tips for nonprofits who want to use their communications tools to create high-quality, compelling content that moves readers to support their mission to transform people and communities.

Donor Naming Rights

Does giving donors naming rights to buildings and programs make for good philanthropy? Careful evaluation and planning are warranted for charitable organizations and their donors. Along with protecting the donors’ tax-deductible gifts, other significant areas to address include manner of recognition, timing, reputational considerations, and changed circumstances.

Turkeys and Taxes: What is "Quid Pro Quo"?

Recent presidential impeachment hearings have raised the Latin phrase quid pro quo to national attention. What does it mean? The literal meaning of quid pro quo is “something for something.” Put differently, a quid pro quo exists when something is given in exchange for something else. In Thanksgiving parlance, quid pro quo may mean a person better bring a dish (or two) to share at the holiday table! For nonprofits, this term applies to charitable contributions and payments for goods and services, with critical distinctions affecting tax deductibility, tax receipting, and potential “private benefit” tax issues. This article provides a helpful primer on these important tax issues with a special holiday spin.

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