House Approves New Charitable Giving Incentives

On July 17, the US House of Representatives passed the America Gives More Act of 2014 (“Act”).  The package of bills is designed to increase donations to Section 501(c)(3) organizations.  While the prospects of the bill being approved by the Senate may be unlikely, given the current gridlock and partisanship in Washington, its future implications for charitable giving are quite noteworthy.

 The Act contains the following five charitable giving provisions: 

4 Guiding Principles for Cause-Related Marketing and Commercial Co-Ventures

Partnering with commercial businesses can be a great way for nonprofit organizations to fundraise.  Over the past decade, cause-marketing relationships between nonprofit and commercial businesses have grown exponentially in popularity.   Campaigns like Yoplait Save Lids to Save Lives, Dove’s Campaign for Real Beauty, American Express’ The Members Project, Nike’s Livestrong Bracelets, and The Gap’s Product Red are all great examples of long-term cause marketing relationships that have helped generate millions of dollars for their respective charities.