It’s All About the Information
Websites historically contained mostly static information. However, technology evolves, and today, nonprofits rely on their websites to interact with stakeholders for important operational tasks, including soliciting and enrolling volunteers, acknowledging fundraiser registrations, accepting charitable donations, and collecting newsletter and email distribution list subscriptions.
In each of the above examples, website users provide what the law classifies as Personally Identifiable Information (“PII”), which correlates to and identifies a specific user of a nonprofit’s website. Site users generally provide PII voluntarily – names, birthdates, email addresses, and credit card numbers for donations are common examples of voluntarily provided PII.